International Journal of Technology Marketing (Tidsskrift)

Beskrivelse

International Journal of Technology Marketing (Editor-in-Chief, with E. Viardot)

IJTMkt proposes and fosters discussion on the advancement of marketing practice and theory, with emphasis on technology and technology intensive products. This perspective acknowledges the complexity and importance of linking technology and marketing issues, as well as the necessity of innovatively marketing technology and technology intensive products.

Periode	2010 → 2016
Type af tidsskrift	Tidsskrift
Issn	1741-878X