8th Workshop on Interpretive Consumer Research

Knudsen, G. H. (Oplægsholder)

Aktivitet: Foredrag og mundtlige bidragKonferenceoplæg

Beskrivelse

Presented the paper The discourse of Big Data in marketing – ‘scientification’ of marketing research and what should the interpretive community do about it?
Periode15. apr. 201517. apr. 2015
Begivenhedstitel8th Workshop on Interpretive Consumer Research: null
BegivenhedstypeWorkshop
PlaceringEdinburgh, Storbritannien