5th International Conference of the Academy of Marketing's Brand, Identity and Corporate Reputation SIG

Liliya Altshuler Oxtorp (Deltager)

Aktivitet: Deltagelse i faglig begivenhedOrganisering af eller deltagelse i konference

Beskrivelse

Presented first version of the article "Branding Capability of Technology Born Globals", co-authored with Veronika V. Tarnovskaya
Periode1. sep. 20103. sep. 2010
BegivenhedstypeKonference
Konferencenummer5
PlaceringCambridge, Storbritannien